Wonderland Shoot

Wonderland Photo Shoot

Inspired by the movie 'Alice in the Wonderland' and 'Wonderland' series of Kirsty Mitchell, 

I have produced a shoot with the concept of wonderland like scene.

From the beginning brainstorming concept until the photo shoot taking and post production, 

I was taking part of the whole production.

Set decorations was used in the shoot this time to make the whole image more vivid and 

more like a unreal place that you can only go in dreams.

The hair design and makeup is also the main elements that makes the model looks fairy-like.

Butterflies images are printed on tracing paper and paper flowers are sticked onto the face and hair of the model to achieve that feeling.

Hermes Fashion Show

Hermes 

Autumn and Winter 14-15

Oversized coat is the trend of the winter fall of Hermes.

With the common usage winter colours,

with the help of the exaggerated proportions of coats and pants,

it created a luxury look.
It is creative to use stiff material to create the soft look coat,
and it is successful and wonderful.

I like the grey coat in the top left photo the most,

as it was simple designed but the overall shape is unusual.

The exaggerate coat modify the body shape to a taller one.

And the softness of the fabric makes a difference with 

the overall shape of the coat comparing with the stiff one.

                                http://www.style.com/fashionshows/review/F2014RTW-HERMES

Paul Smith Exhibition

Hello, My Name Is Paul Smith

I had attended an exhibition, "Hello, My name is Paul Smith". The exhibition describes about the history of Paul Smith as a designer who gives his brand an identity.

The exhibits mainly follows the way that Paul Smith creates his brand. Starting with the photos of the inspiration ideas to the design of each session and the video about the process of the fashion show. I know a lot of the background ideas.

It is a meaningful exhibition to understand more about Paul Smith. For my essay, I do found a lot go useful information for my primary research.

Styling Photo Shoot: Voodoo

Voodoo

I have shooted my styling project of Voodoo style today. By the help the projector and a plain wall. I created a patterned background with the mood of voodoo. I used about 1hour for the make up and I made my own fade eye lashes by sticking the threads on the eye lashes.

As the concept of the photo shoot is black and evil, I have done many other things to achieve this photo shoot such as choosing the clothes for it. By preparing for the photo shoot, I enjoyed the process a lot.

Creative Fashion Show Setting

CHANEL Fall-Winter 2014/15 Ready-to-Wear

This video of the Fashion Show shows the winter fall 14-15 of Chanel. 

I think the stage set up of the show is creative as it is decorated as a supermarket.

The idea of it is unique and new. 

I think it is quite crazy as a fashion show idea.

But the idea do rise a lot of people's attention.

Also everything are nicely combined and settled.

That should be the job of a good creative director.

In terms of the excellent term work and planning work of the creative strategy,

the fashion show was really successful.

Fashion Brand Campaign

Marketing Campaign

In every season of the Fashion Market, 

although a trend is always set,

each brand will have their own marketing methods,

so the design and advertising materials are still having some original style of the brand.

 Edie Campbell in the new Louis Vuitton campaign.

 Above: Edie Campbell.

Below: Karen Elson reaches out to a giraffe in the latest Louis Vuitton campaign.

 Karen and Edie (and two incredibly cute lion cubs) in the latest Louis Vuitton campaign.

Karen Elson, Edie Campbell and fellow giraffe star in Louis Vuitton's latest campaign.

 Jennifer Lawrence for Miss Dior

Jennifer Lawrence for Miss Dior

                     Daria Werbowy for Mango SS14 campaign.

 Daria Werbowy for Mango SS14 campaign.

Kurt Geiger's SS14 campaign featuring the Britton pouch.

 Tod's womenswear SS14 shot by Glen Luchford.

Lanvin featuring the Lanvin Paper Bag.

Lanvin's spring summer campaign.

Aquascutum campaign shot by Andreas Sjodin, 

modelled by Helena Greyhorse and Werner Schreyer.

 McQ Alexander McQueen, shot by Steven Klein. 

 McQ Alexander McQueen, shot by Steven Klein. 

London Fashion Week

London Fashion Week

2014

I am so glad that I have been to the London Fashion Week of this season. 

As the weather today is very bad which makes many people refuse to take a photo. 

This is the first time of my to take styling pictures in the Fashion Week. 

Different from other areas, people tried to wear as fashionable as they can. 

The people that gave me the greatest impression is this four, 

so I further made some illustrations by using Photoshop.

The ideas of making it are mostly comes from the photo itself.
By creating a complex illustration and changing the view point of the photos,
some creative illustration has done.

Trend Forcasting

Trend Prediction: Pattern 

The predicted trend of 2015 Spring/Summer,

PATTERN,

I created a few pages of magazine pages for the trend forecasting, 

hope that the pattern trend is really the trend of 2015 Spring/Summer.

McQueen's Fashion Film

Alexander McQueen | Spring/Summer 2014 | Campaign Film

The film of the new campaign of Alexander McQueen

uses Kate Moss to be her model.

The darkness of the film create a mysterious mood.

The mysterious feeling of the fashion film draws peoples attention

at continue watching the film.

I think that the film do full presents the theme of the season.