Fashion Brand Campaign

Marketing Campaign

In every season of the Fashion Market, 

although a trend is always set,

each brand will have their own marketing methods,

so the design and advertising materials are still having some original style of the brand.

 Edie Campbell in the new Louis Vuitton campaign.

 Above: Edie Campbell.

Below: Karen Elson reaches out to a giraffe in the latest Louis Vuitton campaign.

 Karen and Edie (and two incredibly cute lion cubs) in the latest Louis Vuitton campaign.

Karen Elson, Edie Campbell and fellow giraffe star in Louis Vuitton's latest campaign.

 Jennifer Lawrence for Miss Dior

Jennifer Lawrence for Miss Dior

                     Daria Werbowy for Mango SS14 campaign.

 Daria Werbowy for Mango SS14 campaign.

Kurt Geiger's SS14 campaign featuring the Britton pouch.

 Tod's womenswear SS14 shot by Glen Luchford.

Lanvin featuring the Lanvin Paper Bag.

Lanvin's spring summer campaign.

Aquascutum campaign shot by Andreas Sjodin, 

modelled by Helena Greyhorse and Werner Schreyer.

 McQ Alexander McQueen, shot by Steven Klein. 

 McQ Alexander McQueen, shot by Steven Klein. 

London Fashion Week

London Fashion Week

2014

I am so glad that I have been to the London Fashion Week of this season. 

As the weather today is very bad which makes many people refuse to take a photo. 

This is the first time of my to take styling pictures in the Fashion Week. 

Different from other areas, people tried to wear as fashionable as they can. 

The people that gave me the greatest impression is this four, 

so I further made some illustrations by using Photoshop.

The ideas of making it are mostly comes from the photo itself.
By creating a complex illustration and changing the view point of the photos,
some creative illustration has done.

Trend Forcasting

Trend Prediction: Pattern 

The predicted trend of 2015 Spring/Summer,

PATTERN,

I created a few pages of magazine pages for the trend forecasting, 

hope that the pattern trend is really the trend of 2015 Spring/Summer.