Sunday 25 October 2015

Machine-A


Machine-A Store Visit


On last Sat, I have been to the store of Machine-A which is a great store full of treasures.

Established in 2013, Machine-A was founded under the name Digitaria with the founder, 
Stavros Karelis also a creative director of the brand. 
It have also moved their store from 60 Berwick Street to 13 Brewer Street. 
The store is perceived as a store with London’s young design. 
Working in the front line with emerging designers and outstanding talents. 
They determine to stock for up trend talented young designers 
and showcase their products in the store beneficial to support the young designers.

It performed energy and optimism as part of the London Fashion, 
with selling the extraordinary and attractive items from plenty of outstanding, young, special brands.
 An international e-commerce platform is also produced to support the retail store.




The modern and plain store interior makes the items stands out. 


 Books, look books and posters are being shown on the self in-store. 


 Items in-store are mostly new items that some of them are even hard to find in the UK.